Behind the explosion of car sunshades, What products does Tesla bring?
The summer of 2022 has passed, but the electric vehicle market continues to be "hot."
Behind the popularity of car purchases, the supporting automotive supplies industry chain is also taking advantage of the wind. Compared with fuel vehicles, new energy vehicles are more like a big toy that can be DIYed. The personalized assembly needs of young people have given this market endless space for imagination. In major e-commerce platforms, the sales data of related products are also rising. Recently, we have reviewed the sales trend of new energy vehicle vehicle accessories.
Monthly sales of hundreds of thousands, sunscreen umbrellas have become a hot-selling item
The beautiful scenery is a strong selling point of new energy vehicles in spring, autumn and winter, but in summer, this design has become a burden for car owners. During June and July this year, the sales of sunshade-related products under the automotive interior products category accounted for more than 19%, ranking TOP1 under the sub-category.
It is worth mentioning that although the panoramic sunroof is not a product of the new energy vehicle era, because the battery pack of the new energy vehicle is too thick and compresses the vertical space of the body, if the traditional car window is used, the space comfort in the car will be greatly reduced. Therefore, the design of the panoramic sunroof is widely used in new energy vehicles. In order to better adapt to the model, Tesla officially launched a model Y-specific sunshade that fits perfectly, priced at 790 yuan. Compared with other products, this sunshade looks much better after being assembled.
In-car air mattresses are also the new darling of new energy car owners recently. The rise of camping has driven the sales of a lot of car accessories, such as car refrigerators, power supplies, tents, etc. TESLA models are equipped with a camping mode, which not only supports external discharge, but some models can also lay the back seat flat and directly lay the mattress on it to sleep. . When camping out and you need to live in your car, an air mattress can improve comfort.
Equipping the car with daily necessities such as lumbar support, headrest, and trash can also seems to indicate that people are treating the car as a second home, hoping to increase the happiness in the car through various accessories and accessories. At the same time, these small demands and small categories are gradually evolving into large markets. Major e-commerce platforms are full of various vehicle accessories, and the popularity of new energy vehicles has pushed these seemingly inconspicuous demands to the forefront.
Generally speaking, the demand for new energy vehicle supplies can be classified into two categories: practical and enjoyable. In addition to the above-mentioned, there are some "special products" that are more suitable for EV vehicles. Most of them are available after EV vehicles are produced, and some are even sold for specific brands and models.
Practical products include car center console large screen film, center console storage box, etc. Since Tesla released a large central control screen, this screen seems to have become the standard configuration of EV vehicles. From the tablet film to the central control large screen film, the film on the large screen is like the film on the mobile phone, which has become an indispensable part of people's subconscious.
Extended supplies such as the central control storage table are based on the design of the car itself, and use accessories to improve space utilization. In addition, a considerable number of EV vehicles have a deep storage space inside the center console, and the objects are inconvenient to take and easily become cluttered after being placed, so car owners almost always buy one or more additional storage storage boxes. Make full use of the gap next to the seat cushion and the central control storage box to block the original gap.
Not only the center console storage box, but also a number of EV car brands have also launched their own official supplies, mostly in the form of official peripherals, including cups, T-shirts, power banks, camping equipment and other peripherals. Tesla is around the car itself, launching floor mats, mobile phone charging cables, door sill bars, sunshades, pet pads, etc. Although the prices of these brand original products are not cheap, their compatibility with the car and good experience have also attracted many loyal consumers for the brands.
There are more categories of enjoyment car accessories, ranging from game controllers to car KTV equipment. Its appearance always exclaims: "How can you still play like this?"
This has nothing to do with the user portrait of the EV car itself. From the perspective of age distribution, the age of the purchased new energy vehicle users is mainly between 24-40 years old, and more and more 18-23 year old users also show their willingness to buy. Young people who buy new energy vehicles are very happy to spend their time dressing up their cars. Especially as more and more women buy new energy vehicles, they pay more attention to the enjoyment experience and are willing to spend a lot of money on them.
Post time:Sep-16-2022